SI
Susanne-Kikki Israelsson
Founder/CEO NEWaste AB
A Trailblazer in the making
One day, as a young girl growing up with my parents and younger brothers in the south of Sweden, I got an idea I simply couldn’t shake;
I wanted to wallpaper my room in black and white photo pictures. My parents said no, definitely not. Instead of hanging my head, I spurred into action. I collected all the white and black clippings I could find and started wallpapering on my own a little bit at the time, just to get the feel for it.
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